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Cambridge Tea Consultancy

There is a whole world of tea largely undiscovered by tea enthusiasts and laypeople alike. It’s an exciting world featuring history, colours, flavours, and aromas. Not only do consumers want to understand their cup of tea better, but young and old are looking for new experiences. That’s where Cambridge Tea Consultancy steps into the picture.

Are you are a tea grower looking to get the best prices for your tea, or a trader of first-rate, strategic buying and stockholding? Perhaps you are a packer seeking the optimised mix of blends for your factory or customers? A hospitality provider focused on delivering memorable tea experiences? Is your company a startup or a multinational?
Whichever applies to you, Cambridge Tea Consultancy is here for you!

My “Bush-To-Brand-To-Cup” experience is unique in the trade. Our tea consultancy will work with you or your clients to unlock solutions and create effective strategies for the future!

Joyce Maina

— Founder & Director —

Quality Certification

Become a tea expert

Tea education: Tea training is at the heart of what I do; I love to share my knowledge with anyone thirsty to learn about tea, from tea farmers to tea drinkers.

We offer tea training and tasting courses in the UK and Kenya.

Tea taster training & certification: Whatever your level of tea knowledge, we will invest our learnings from over 28 years of tea experience to train you with skills ranging from grading and QA, to Master Blending.

THAC Tea sommelier ® certification program: Offer your customers the highest level of service. Train and get certified with the world-acclaimed Tea and Herbal Association of Canada program. This course is ideal for you if you work in hospitality, start-up businesses, and tea sales and marketing.

Services of Cambridge Tea Consultancy


Tea consultancy

Expert tea advice: Black tea, green tea, ice tea, decaf, speciality, and herbal tea. Using my extensive insights into the tea value chain, I advise on producing the proper tea, market access, smart buying or blending, NPD, supplier management, and sustainability.

If it’s to do with tea, I can help you.

Global tea industry solutions: Drawing on my vast international experience working with Unilever, Twinings, Tata/Tetley, and Taylors of Harrogate/Yorkshire Tea, I work with you to create practical solutions for your business.

My expert advice covers many markets around the world.

Bespoke tea consultation: I provide invaluable insight and practical consultation to tea growers, traders, packers, start-ups, multinationals, NGOs, and development agencies.

Contact Cambridge Tea Consultancy

Bespoke tea training

We bring you real Tea Education – something that is in short supply globally while tea drinkers and future drinkers thirst for knowledge about their beloved beverage.

Our tea courses cater to all levels: complete beginners, enthusiasts with some knowledge to experts wishing to build their tasting skills. Our Tea Academy equips you with the skills to be able to select an impactful tea offering, taste tea, describe and speak about tea confidently and buy and blend different teas and herbal infusions. We also train and certify tasters saving tea businesses cost and time.

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Herbal infusions master class

Herbal Tea Infusions is an exciting and growing area in tea as consumers seek not only the benefits (from sleep, digestion and energy to mental wellbeing) but the wonderful variety of tastes they offer too. Come and learn about herbal teas – the different types, how to blend and work with them. Find out how to taste and source them too, organic and otherwise.

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Tea expertise training – Module 1

You want to learn tea and become an expert? This is a concentrated capsule module where I guide you on the foundation must-knows of tea. You will get a good understanding of the product, it’s origins and different types. This will give you a good grounding as you start to work with tea. This course will demystify tea and you will become comfortable discussing tea, speaking to suppliers and exploring different teas of the world as you start your tea journey.

Crucially you get answers to all those questions you have had about tea. Contact us below to book and begin your journey.

Contact Cambridge Tea Consultancy

Tea expertise training – Module 2

Getting a deeper understanding of tasting and working with tea – this is your crash course on intermediate level tea understanding. It is packed full of knowledge that would take you a very long time to get hold of and collate from many tasters.

Learn to identify tea quality, how to select which teas to use, blending with flavours and herbs  as well as sourcing tea – making you confident as you make your tea creations. Contact us below to book.

Contact Cambridge Tea Consultancy

Contact Cambridge Tea Consultancy for a 20 minute free consultation