Entrepreneur, Marketer & Concept Developer 

HENK KROESEN

Founder & Director

As the son of a farmer, Henk grew up second in a family of 8 children. Henk knew early on that he wanted to become a baker and as a 13-year-old boy he went along as a Saturday help with the bread delivery of the local baker. Henk also went to work at the bakery outside school hours.

Many years later, Kroesen Sales Concepting was started by Henk Kroesen.

THE LAST 8 YEARS…

In recent years, Henk has developed further and has been able and able to carry out all kinds of beautiful projects, some of which are listed below.

Kroesen Sales Concepting Approach

  • Intake meeting
  • Determine requirements
  • Inventory of challenges and possibilities on location
  • Tailor-made advice
  • Implementing of plans
  • Developing and guiding the implementation

SHOP INTERIOR

Exhibition Stands & Concepts

Construction and Bakery Management

Interim Management & Training

HORECA SUPPORT FROM DESIGN TO REALIZATION

KROESEN SALES CONCEPTING PROJECTS

In the past 8 years, Kroesen Sales Concepting contributed expertise in many projects:

  • Development and construction of various stands for fairs at home and abroad:

Iba Munchen (Pandriks), Iba Las Vegas (Pandriks), Consumer Fair Japan (Pandriks), Horecava (Pandriks) and the Bakkersbeurs Antwerp.

  • Building and developing various store concepts:

Boni (Pandriks), Deka (Pandriks), Albert Czech Republic (Pandriks), Horeca restyling Ranzijn and Beko Bakkerij Concept (Pandriks).

  • Hendrickx De Bakker concept.

We are currently working hard to set up the Hendrickx De Bakker concept in the Netherlands and abroad in collaboration with Van Tol / Versunie, the first project has now been realised in Suriname.

An overview of projects realised in recent years:

  • The further development of the Stoepje formula, including a new sales vehicle and a new marketing concept.
  • The Natural and Delicious concept for the Stoepje formula.
  • Organic formula Le Perron.
  • New bread concept for Vomar Voordeelmarkt.
  • Various large consumer campaigns.
  • Providing product and marketing training.
  • The developing courses and training people in change.
  • On twikkelen and build several stand for fairs at home and abroad: Iba Munich (Pandriks) Iba Las Vegas (Pandriks) Consumer Fair Japan (Pandriks) Horecava (Pandriks) Bakers Fair Antwerp.
  • Providing product and marketing training.

Entrepreneur, Marketer & Concept Developer