A fresh look at Technology & Innovation!


Do you produce products of which too little is known about the potential sales markets, applications, or how to present them? Food Dynamics has all the tools in-house to make the translation. The speed at which the market changes, trends come and go, competition is fierce, legislation is tightened, how do you translate it into products?

In the innovation  lab, Merel is working intensively on the translation of market changes. Practical and successful products are the goal.

Food Dynamics is specialized in identifying and implementing technological solutions for the food industry. Food Dynamics welcomes you in her innovation lab. Merel Rijnen offers technological support for startups and SMEs. She supports you with innovation, product development, application research and process improvement. Sustainable and tangible solutions that will contribute to the growth and future of your company.

Merel Rijnen

Founder & Director

Product development

Dynamic Academy

Dynamic Heroes

Do you have a question or project, and you need a fresh look?

 Food Dynamics supports food manufacturers with product development. Merel works with a lot of passion, solution-oriented on technological issues, new concepts and product improvement. Thanks to her structured approach and technological knowledge, R&D objectives are achieved easily and efficiently.

Are you looking for knowledge, inspiration or a sparring partner?

 Food Dynamics helps you as a food professional, to get even better at your profession. Dynamic Academy is an initiative of Merel and pre-eminently the innovation lab where you can gain new knowledge and inspiration. Practical courses answer your questions and translate ideas into successful products. Merel invites you, to discuss the possibilities.

How can you prevent residues?

 With Dynamic Heroes, Food Dynamics contributes to sustainable development. For you as a manufacturer, Food Dynamics works on failure prevention and practical product solutions to regain product value.

Contact Merel for a free consultation of 20 minutes

Discuss your questions and start innovating! Book a course now! Ask your question?

Be a hero! Cooperate with Food Dynamics!

Food Dynamics sees it as her social mission to prevent food waste together.

Contact Food Dynamics via the ‘Request conversation’ button and go to ‘Checkout’ to leave your contact details. Or simply contact us via site chat to set up a call Food Dynamics.

Contact Merel for a free consultation of 20 minutes


Food Dynamics provides sustainable and tangible product solutions that contribute to the turnover and future of your company. Food Dynamics is professional, technological, structured and creative in product development for the food industry. Food Dynamics helps you as a food professional to become even better in your profession. Dynamic Academy is an initiative of Merel and pre-eminently the innovation lab where you gain new knowledge and inspiration. You will learn techniques in the form of practical sessions and training courses. As a no-waste hero, Merel offers practical solutions for product loss. With Dynamic Heroes she ensures that your product loss gains added value!

Digital tour

10 Tips for reformulation

Successful innovation


Merel Rijnen is the proud owner of Food Dynamics. She studied food technology at the HAS, and started her career in 2003. After several years, working as an R&D manager in the confectionery industry, she became self-employed in 2012.

The first products of Food Dynamics were developed in the attic. But that soon turned out to be too small, and Food Dynamics moved to the business park in Dongen.

Nowadays, Food Dynamics has her own innovation lab where products are developed, applications are tested, and courses are given.

Merel is described as dynamic, professional, creative, goal-oriented and structured. She works with great dedication and enthusiasm for the food industry.