The scientific backbone of plant-based developments

Insights and innovations

The European food market is undergoing a significant transformation as consumer preferences shift towards healthier, sustainable, and ethically produced alternatives. In this whitepaper, we dive deep into consumer behaviour, sensory analysis, and strategic market opportunities, providing actionable insights and strategies for food industry professionals focused on innovation and market leadership.

Whitepaper on plant-based insights and innovations – Download now!

White paper 1 2 Taste plant based

The key take aways for the plant-based industry:

  • Consumer Insights Revealed: Uncover the shifting consumer preferences across Europe and understand the driving factors behind the demand for plant-based options.
  • Sensory Challenges Addressed: Explore the sensory expectations of consumers and the challenges in aligning plant-based products with traditional food experiences.
  • Market Opportunities Uncovered: Identify extensive opportunities for innovation and growth within the plant-based food sector.
  • Strategic Recommendations for Growth: Obtain actionable strategies and recommendations designed specifically to empower R&D professionals in leveraging plant-based trends.

Discover innovative solutions for your R&D challenges in plant-based applications. Download our whitepaper now!

Fill out this form to get your free download.

Here the 5 key takeaways from our whitepaper:

  1. Seek expert advice to create natural, healthy, and saleable products with functional ingredients.
  2. Create 2-3 prototypes with a partner who offers technical support to meet market requirements.
  3. Launch products when ready, considering seasonal windows.
  4. Reduce costs by moving production closer to raw materials, ensuring transparency in pricing, and comparing alternative products.
  5. Set up local supply chains, maintain quality, and explore new ingredient suppliers beyond traditional expectations.

Ready to turn these insights into winning products? Download our whitepaper today to learn more!

1-2-Taste is the first digital business to business marketplace for food ingredients and food product development. We scaled from zero to over 1000 products online in eighteen months.

Jasper Schouten
CEO and Co-founder 1-2-Taste

Quotes dark pink 1-2-Taste is the world’s first platform that allows all food & beverages companies easy access to food & beverage ingredients: Easy to find, easy to select and easy to order. Without access to the right food ingredients and services food innovation or even manufacturing cannot happen. The 1-2-Taste marketplace provides digital access to the right food ingredients and helps food manufacturers find the right ingredients and services from dozens of categories with multiple suppliers to choose from.