About us
Our operating model
At 1-2-Taste, we bring the speed and transparency of digital discovery to the complex world of B2B ingredient sourcing — without losing the relationships and expertise that make distribution work.
Human where it counts. Digital where it saves time.
Digital technology helps customers research ingredients, access documentation, request samples and receive price estimates quickly. Our people provide the expertise, judgment and personal support required to turn enquiries into successful applications and lasting partnerships.
For buyers, this means easier access to speciality ingredients, expert support when needed, and dependable supply from enquiry through repeat order.
For suppliers, we provide committed market representation and local execution, helping them build relationships with food manufacturers and grow their presence.
Powerful technology, decades of industry expertise, and a team that shows up for it daily. From expert content to cutting-edge AI solutions, we’re helping the food ingredients industry move faster, smarter, and further.
Meet the team
Jasper Schouten
Founder and CEO
18 years of experience in flavours and speciality ingredients with positions in operations and sales
Dreamed as a teenager from his own vinaigrette company and has not stopped thinking about his own business ever since. His mission? To truly transform the industry
Arjan Koudijs
Founder and CTO
24 years of industry experience in flavours and speciality ingredients in operations and IT
Fuelled by Thai food and coffee, driven by data, tech and processes. Named FiFi, the AI product recommendation co-pilot after his Bulldog
Jan Hein Hagenbeek
General Manager Europe
Worked over 25 years in the food ingredient business in global management and business development
Considers himself lucky combining his passion for food & beverages with innovation and tech to reshape the future of food and food supply
Walter Blom
Commercial Director Europe
25+ years experience, skilled in general management, sales operations, and purchasing across diverse segments and international markets
Passionate about ingredients on and off the clock – if he’s not selling them, he’s cooking with them
Monika Pavlovska
Seller Account Manager
Worked over a decade in marketing, sales and customer success; from Down Under Australia, via Europe to The Great White North
A multi-tasker by nature – Connecting the dots between personal service, solutions, and customer satisfaction; has a love-hate relationship with tech
Vignesh Hariharan
Global Supply chain Manager
Specialized in managing end-to-end supply chains that drived efficiency and delivered results across various Industries for the past 15+ years
He is all about building systems to ensuring a smooth workflow – Open, adaptable, and always ready to make things move better, faster, and smarter
Jeevitha Ravi
Customer Service Executive
10+ years of experience in customer service, delivering consistent support and driving outcomes through efficient, customer-first operations
Customer-obsessed and always proactive – going the extra mile to turn every interaction into trust, loyalty, and measurable satisfaction
