Confectioneries such as candies, jellies and gummy bears are fortified with vitamins and minerals to combat micronutrient deficiencies, especially among toddlers and adolescents. The appeal of such confectioneries has gained traction among consumers as it offers similar benefits as that of dietary supplements but are perceived as a tastier alternative. Fortified jellies and gummy bears target consumers with deficiencies that are associated with bone and joint related disorders, immune health and beauty.
Appearance: Characteristic coloured powder
Recommended Dosage: 20g of premix per 1000 serving