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EasyGeo

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Sell to European buyers without a local presence

EasyGeo lets ingredient manufacturers engage European buyers and execute sales through the 1-2-Taste platform — while retaining full control over pricing and commercial strategy.

Assess your Europe readiness

Why serving European buyers is complex

Early-stage buyer inquiries

European buyers typically begin with samples and documentation requests — before any commercial commitment.

Operational coordination

Each inquiry requires logistics, documentation, and cross-timezone communication — even for a single sample.

Committing to a local presence

Distributors or local teams are a significant commitment before regional demand is clearly understood.

How EasyGeo works

EasyGeo connects you with European buyers through the 1-2-Taste platform. Buyer interactions are coordinated locally — you stay in control of pricing, positioning, and commercial decisions.

Buyers find your ingredients

European sourcing teams discover your products while actively looking for suppliers.

Buyers evaluate your products

Support sample requests and technical documentation without managing logistics yourself.

Inquiries move to quotation

As sourcing decisions progress, conversations shift to commercial discussions.

Orders execute in Europe

Transactions are confirmed within the European market — on your pricing and terms.

EasyGeo vs traditional distribution

Many manufacturers rely on distributors to reach European buyers. EasyGeo offers direct engagement with full commercial transparency.

Traditional distribution

EasyGeo model
Distributor purchases and resells your ingredients → You engage buyers directly through the platform
Limited visibility into how demand develops → Transparent view of buyer activity and interest
Distributor may influence or obscure pricing → You retain full control over pricing
Often involves exclusivity arrangements → Flexible participation — no exclusivity required

Starting with a focused product portfolio

1Select initial ingredients

Begin with a limited set relevant to European buyers — no need to list your full portfolio.

2Observe market interest

Inquiries, evaluations, and quotation activity show how your products perform in the market.

3Expand gradually

Introduce more products as demand develops — based on real signals, not assumptions.

Evaluate your European market approach

Use the self-assessment to evaluate your setup — or speak to us directly if you’re ready to move forward.

FAQs on EU market entry

No. 1-2-Taste operates as your route-to-market layer. You can serve European buyers without setting up a local entity or hiring staff.

1-2-Taste coordinates buyer interactions, sample logistics, and documentation. Pricing, commercial decisions, and supply remain with you.

EasyGeo is designed to complement existing channels — many manufacturers use it to test new segments alongside current arrangements.

You set your own pricing. 1-2-Taste does not purchase or resell your ingredients — there is no margin compression from the platform.

Yes — that’s the model. Most manufacturers begin with a focused set of ingredients and expand based on actual buyer interest.

Buyers span beverage, bakery, dairy, nutraceutical, flavour and fragrance, and food manufacturing.

Our customer success team is more than happy to help you on your way!

Contact us

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Contact us

1-2-Taste BV, Plus Ultra II, Bronland 10 P, 6708 WH Wageningen, The Netherlands

( Click for Google Maps )

Phone: +31 85 0027748

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