Easy tail OS
Run small customers digitally, without losing control
Many ingredient manufacturers already serve a long tail of smaller European customers. The demand is real, but the structure is challenging. Smaller orders come with relatively high service requirements—samples, documentation, pricing questions, and delivery coordination—while buyers increasingly expect digital access, speed, and clarity.
Long-tail handling with 1-2-Taste applies a familiar distribution logic, enhanced with digital execution and transparency. Within a clearly defined scope, the digital channel handles enquiries, samples, quotes, orders, payments, and delivery coordination for smaller customers. Execution runs in the background, while your internal teams remain focused on strategic relationships.
This is not a go-to-market change. It is execution segmentation. You define the product scope, pricing, and customer boundaries. Strategic customers stay with your internal organisation, while the long tail is handled predictably through the digital channel.
You retain full control and visibility. Pricing, branding, and customer ownership remain with you. There is no mandatory system integration and no hidden margin—execution is charged via a transparent commission, with performance visible end-to-end.
Long-tail handling in Europe allows you to run smaller customers efficiently and consistently, without losing focus or control
