...
image

A familiar distribution model — with modern transparency

Most ingredient manufacturers already rely on distribution to reduce complexity. Sales execution, logistics, and payments are handled on your behalf.

What has changed is the expectation around visibility and control.

1-2-Taste builds on the distribution model you already know, enhanced with digital execution and transparency. You retain ownership of pricing and commercial rules, while we operate the commercial and operational flows on your behalf through a clear, secure operating system.

What working with 1-2-Taste feels like

From the outside, the model is familiar. What’s different is not what we do — but how clearly it is defined and shared.

Your role

• Set pricing and commercial rules
• Define which customers stay with your team
• Retain branding and customer ownership

Our role

• Run sales workflows within the agreed scope
• Handle enquiries, samples, and orders
• Operate on a transparent commission

Your dashboard shows

• Demand and sales activity
• Order and fulfilment status
• Payments and performance metrics

A digital channel with a clear operating system

image

Before anything goes live, we define the scope together — so the digital channel runs predictably without conflicting with your existing routes to market.

  • who the digital channel is for
  • where it operates
  • which ingredients it covers
  • which customers remain with your internal sales team

By defining scope upfront, the digital channel complements your existing routes to market instead of competing with them. Once live, it runs continuously in the background — handling repeatable demand and smaller customers — while your team stays focused on strategic relationships.

Distribution logic with full transparency

Same fundamentals. Clearer structure.

Familiar distribution logic

Distribution via 1-2-Taste

Distributor controls pricing and margin You define pricing and commercial rules
Execution, risk, and margin bundled together Execution charged via a clear commission
Limited visibility into sales activity Full visibility into enquiries, orders, and performance
Performance reviewed after the fact Activity tracked continuously in your dashboard

Choose your setup

Select the model that fits how you want to use a digital channel today.

Easy tail OS

Run small customers digitally, without losing control
  • Designed for manufacturers already selling in Europe
  • Handles smaller customers within a defined scope

→ Explore Easy tail OS

EU market entry

Local execution without building a local organisation
  • Designed for manufacturers selling into Europe from abroad
  • Provides local, distribution-style execution for EU buyers

→ Explore EU market entry

Take the first step

If you are exploring how a digital sales channel could fit into your existing model, this is a low-risk place to start.
Fill out this form, and we will call you back!

FAQs on becoming our seller

1-2-Taste operates using a familiar distribution logic, enhanced with digital execution and transparency. We handle commercial and operational execution on your behalf, while you retain ownership of pricing, commercial rules, and customer scope.

No. You define pricing, product scope, and which customers are handled through the digital channel. Strategic customers can remain fully with your internal sales team, while execution for defined segments runs through 1-2-Taste.

Traditional distribution bundles execution, risk, and margin into a single number. With 1-2-Taste, the structure is explicit: you set prices, we execute within an agreed scope, and charge a transparent commission. Performance and activity remain visible end to end.

No. The digital channel is scoped upfront to complement your existing routes to market, not compete with them. Customer boundaries, geography, and product coverage are clearly defined before anything goes live.

Within the agreed scope, we manage enquiries, samples, quotes, orders, payments, and delivery coordination. Your team stays focused on product, strategy, and key relationships, while repeatable execution runs in the background.

No. There is no mandatory system integration. We begin by defining your seller profile and channel scope, then move into execution only once alignment is clear.

This model works especially well for handling long-tail customers more efficiently, entering the European market from overseas, or adding a digital channel alongside existing distribution without creating friction.

Product Enquiry