1-2-Taste Holding (Nijmegen, the Netherlands) has raised Seed Financing from Navus Ventures; Ketelbink, a van Eeghen family fund; and private investors. The funds will be used to accelerate Growth and Geographic expansion.
1-2-Taste is changing the B2B ingredients industry with its Digital Platform for Food Ingredients: On 1-2-Taste food and beverage manufacturers can easily search, select and order ingredients, all online on the same platform. Next to a continuous growing offering of ingredients the platform also connects companies to unique tools and services.
Jasper Schouten, 1-2-Taste’s CEO & Co-founder: “1-2-Taste is excited with this new financing round. Our results are very promising and the opportunity ahead of us is tremendous. 1-2-Taste has serviced over 1000 customers and supports 80+ supply partners in their digital journey. The food ingredients industry wants to order ingredients as easily as ordering on Amazon: that is why they are ready to order on the 1-2-Taste digital platform. Using digital tools means faster product development for a food manufacturer, combined with help finding specific ingredients and access to unique technical expertise at the same time. That is disruptive in the food ingredients business.”
Eduard Meijer, Navus Ventures: “Our investment in 1-2-Taste fits in our overall strategy where we want to operate at the forefront of technical developments that make the food industry more sustainable. The founders’ in-depth understanding of the food ingredients industry and traction of 1-2-Taste makes us excited for the future”
Jeroen van Eeghen, Van Eeghen Family Fund: “The opportunities in digitising the B2B food ingredients industry are what excite me: 1-2-Taste has a unique positioning and can address an enormous market through their platform. This investment will help in cementing their business model and prepare them for a next major leap”
Rob Zuidema, leading private investor and former Booking.com CHRO & Board Member: “1-2-Taste has a fantastic concept in its hands with global potential. Historically, the Netherlands has always been strong in the trade of food ingredients – seeing 1-2-Taste as a digital platform player emerge in this field has the potential to change the trade of food ingredients in present days drastically.“
About 1-2-Taste: 1-2-Taste is the world’s first platform that allows all food & beverages companies to have easy access to food & beverage ingredients: Easy to find, easy to select and easy to order. Whether looking for regular ingredients, innovative ingredients or innovation support, 1-2-Taste is the partner, bringing together food ingredients and services to support food manufacturers.
About Navus: Navus Ventures is an independent private investment fund. Navus invests in unique high-tech and sustainable start-ups and scale-ups that drive the transitions in food and energy. In addition to a financial contribution, Navus Ventures adds hands-on value by actively sharing its knowledge, network and experience.
About Van Eeghen:
Van Eeghen & Co (established in 1662) is active worldwide in the field of health food ingredients. Apart from this members of the family operate an investment company Ketelbink B.V. which invests in food and agri companies.