Invoicing, payment chasing, and reconciliations drain sales and finance time—especially across
currencies, tax regimes, and payment methods. AR work drags sales and finance into manual follow-ups,
disputes, and credit notes—while risking inconsistency in brand experience.
Low-volume orders often arrive via emails and spreadsheets, need manual quoting, and trigger back-
and-forth on pack sizes, minimums, and shipping. Each one consumes time your team should spend on strategic accounts, while smaller buyers feel
underserved and reorders slip.
Buyers expect immediate, accurate answers on specs, certifications, allergens, pack sizes/MOQs, and
lead times. Your team can’t be online around the clock, so questions pile up, cycles slow, and hot interest
goes cold.
In a crowded market, standing out requires constant content, channel expertise, and budget. Even great
products go unnoticed if buyers don’t see them at the moment of need. Running segmented campaigns,
keeping creative fresh, and proving ROI can strain lean teams.
Small buyers create disproportionate effort: manual quoting, status chases, credit checks, and shipping
coordination for low-value orders. Ignoring them leaves money on the table; serving them drains time
from your largest opportunities.
Coordinating carriers, customs, paperwork, and delivery windows for every order adds friction and
delays. Small parcels, samples, and pallets all follow different rules; cross-border moves multiply the
complexity. Teams get pulled into status checks and firefighting instead of focusing on sales and service.
Late payments and credit risk strain working capital and distract teams from core accounts. Manual
credit vetting, invoicing, reminders, and collections add overhead — and make it harder to extend terms
to new or smaller buyers.
For B2B food ingredient sellers, the traditional methods of generating leads can be both costly and
inefficient. Cold outreach often fails to scale, and inbound leads are inconsistent, making it difficult
to predict the quality and quantity of prospects. Sellers waste valuable time chasing unqualified leads
instead of engaging with buyers who are ready to make a purchase.
