About us
Our vision and approach
At 1-2-Taste, we transform how the world sources and sells food ingredients.
We bring the speed, transparency, and ease of B2C e-commerce into the complex B2B world — making sourcing food ingredients as simple as shopping online.
For sellers, 1-2-Taste unlocks new growth by efficiently reaching and serving the long tail of buyers. Our platform helps sellers expand their market, deliver faster service, engage new customers, and improve operational efficiency — all through smart digital tools.
For buyers, 1-2-Taste revolutionizes procurement. We provide streamlined access to a wide range of high-quality food ingredients from verified suppliers, plug and play API solutions to digitize the long tail of suppliers and standardized payment terms — reducing complexity, risk, and lead time.
We combine powerful technology with decades of deep industry expertise. Our team works daily to improve the buyer and seller experience — from expert content to cutting-edge AI solutions — helping the food ingredients industry move faster, smarter, and further.
At 1-2-Taste, we’re not just building a platform — we’re building the future of food ingredients selling and sourcing.
Meet the team
Jasper Schouten
Founder and CEO
18 years of experience in flavours and specialty ingredients with positions in operations and sales
Dreamed as a teenager from his own vinaigrette company and had not stopped thinking about his own business ever since. His mission? To truly transform the industry
Arjan Koudijs
Founder and CTO
24 years of industry experience in flavours and specialty ingredients in operations and IT
Fuelled by Thai food and coffee, driven by data, tech and processes. Named FiFi, the AI product recommendation co-pilot after his Bulldog
Jan Hein Hagenbeek
General Manager Europe
Worked over 25 years in the food ingredient business in global management and business development
Considers himself lucky combining his passion for food & beverages with innovation and tech to reshape the future of food and food supply
Walter Blom
Commercial Director Europe
25+ years experience, skilled in general management, sales operations, and purchasing across diverse segments and international markets
Passionate about ingredients on and off the clock — if he’s not selling them, he’s cooking with them
Monika Pavlovska
Customer Success Executive
Worked over a decade in marketing, sales and customer success; from Down Under Australia, via Europe to The Great White North
A multi-tasker by nature – Connecting the dots between personal service, solutions, and customer satisfaction; has a love-hate relationship with tech
Srikanth Robbi
Head of Global Marketing
Worked over 17 years driving brand growth, demand generation, and digital engagement across global markets
Crafting marketing strategies with the right mix of data, creativity, and business impact (and flavour)
Vignesh Hariharan
Global Supply chain Manager
Specialized in managing end-to-end supply chains that drived efficiency and delivered results across various Industries for the past 15+ years
He is all about building systems to ensuring a smooth workflow — Open, adaptable, and always ready to make things move better, faster, and smarter
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